Attorneys are trained to talk — to argue, persuade, and lead conversations. But when it comes to business development, the most powerful thing you can do isn’t talking. It’s listening.
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Let’s face it — most lawyers hate the word sales. It feels pushy. It feels beneath the dignity of a profession rooted in intellect, trust, and advocacy. Many attorneys recoil at the idea of “selling” themselves or their services, believing great work should speak for itself.
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If there’s one thing we know about business development, it’s this: opportunity rarely knocks at your office door—you have to go where it’s knocking.
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Summer is the perfect moment to align your firm’s growth strategy with the evolving legal terrain. Across the industry, from landmark tort reforms to technological disruption, current events present clarifying opportunities for lawyers to connect with clients meaningfully.
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