BD Blueprint: Why Business Development Must Be a Career-Long Priority for Attorneys
In the legal profession, technical expertise may get you in the door—but it's business development that determines how far you'll go.
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Essential Resources for Law Firm Business Development
When a law firm is investing in business development efforts, several critical resources need to be considered to ensure that the investment is effective and sustainable. These resources include time, money, and human resources, among others.
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Building Strong Relationships for Short- and Long-Term Business Development
Welcome to this month's edition of the Strategy Academy newsletter! In this issue, we're diving deep into the art and science of relationship-building — a critical skill for lawyers seeking to accelerate both short-term and long-term business development goals.
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Engaging Associates in Legal Marketing & Business Development: A Win-Win for Attorneys & Law Firms
Business development and legal marketing are often seen as the domain of senior attorneys and partners, but the truth is, integrating associates and newly qualified attorneys into these efforts early can transform both their careers and the firm’s long-term success.
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